To create a new website visitor audience, simply click the menu item from the left-hand navigation menu. Once you access the audience setup page, you will see a list of any previously defined audiences. In order to add a new website visitor audience, click the at the top of this page, which will display the Add Audience form as depicted below.
Each input on the audience will have a icon next to it. Clicking this icon will provide in-line help regarding that item.
When setting up a new website visitor audience, enter a unique name to remember it by. Once you are done, click the button to create the new website visitor audience. After creating a new website visitor audience, you will automatically be shown the pixel information for placing for this audience as demonstrated below.
For more information about placing pixels for a website visitor audience, see this article.
Once you create an audience, it will be added to the list of audiences at the top of the page.
To edit an edit existing audience, you can click the icon next to the audience you wish to edit. Please note that once an audience is created, only the name of an audience can be changed.
In order to access pixel instructions for a specific website visitor audience, you can click the icon next to the name of the audience.