The Digital Direct Mail™ solution allows for multiple mechanisms to design and submit your direct mail piece. These mechanisms are as follows:
- PDF Upload
This mechanism allows you to design your direct mail piece outside of the ReachDynamics' platform. Typically, this will be done by a graphics designer using third-party design software, such as Adobe Illustrator. Once your graphics designer has created the design for your direct mail piece according to the PDF specifications provided in the ReachDynamics' platform, they will then export the final design to a single PDF file and you can upload the design into the ReachDynamics' system. The benefit of the PDF Upload design is that you are able to achieve full control of the final layout of your direct mail piece. However, it should be noted that the PDF Upload design does not support dynamic merge variables.
- Creative Builder
This mechanism allows you to design your direct mail piece inside the ReachDynamics' platform using a drag-and-drop editor. This mechanism is best used if you do not have access to a graphics designer and feel comfortable creating a design on your own to represent your brand. The Creative Builder does not support dynamic merge variables.
- HTML Upload
This mechanism allows you to design your direct mail piece using basic HTML. Leveraging templates and samples provided in the ReachDynamics' platform, you can use a simple text editor to create your design using HTML. One of the benefits of using HTML to design your creative, is that it does fully support dynamic merge variables.