Data Hygiene

All direct mail sent through the ReachDynamics' platform, regardless of the audience type, is automatically CASS Certified and NCOA'd prior to mailing. 

CASS Certification is the process of using the US Postal Service's database of mailing addresses to confirm an address is deliverable.  It is also used to correct and standardized data on a mailing address, such as the street name, the street direction and full zip + 4 zip code.

NCOA, which stands for National Change of Address, is a process whereby the US Postal Service is able to update an records previous address with a new address once they have moved and registered this move with the US Postal Service.

The cost of these data hygiene services is automatically included in your per-piece price and there are no additional fees for these services.