To create a new creative, simply click the menu item from the left-hand navigation menu. Once you access the creative setup page, you will see a list of any previously defined creatives. In order to add a new creative, click the at the top of this page, which will display the Add Creative form as depicted below.
Each input on the campaign will have a icon next to it. Clicking this icon will provide in-line help regarding that item.
The fields for adding a new creative are as follows:
- Creative Type
This specifies the type of creative you would like to create.
- Creative Name
Unique name you would like to assign to this creative to remember it by.
- Creative Design
Indicates the method you would like to use in order to submit the creative to the ReachDynamics' platform. For more details regarding the different creative design types, please reference this guide.
The flow for the creative setup process differs based on the creative design type you choose. Additional details of the setup process for each creative design type are provided below.
- PDF Upload
When using the PDF Upload creative design, you will need to upload a copy of your final PDF creative. Specific instructions for the layout of the final PDF can be found by clicking the link next to the button. When uploading your creative, your PDF file will be verified to ensure the dimensions of the PDF meet the requirements for the selected creative type. If they do not, you will receive an error message similar to this details the issues detected.
If you receive an error when uploading your PDF creative, follow the instructions and re-submit the updated creative. When a valid PDF creative is uploaded, a icon will be displayed, which when clicked will allow you to preview the final PDF. Once you have uploaded a valid PDF creative, simply click the button to create the new creative. Once this is done, you will be automatically taken into the creative proofing process.
- Creative Builder
When selecting to use the Creative Builder design type, a new design window will automatically open to allow you to design your creative using a drag-and-drop editor. Using this editor, you can create your own design by dragging and dropping objects in the right-hand panel and customizing them to suit your brand and message. Note that when using this editor, all updates are automatically saved. To proof your design, simply click button on this screen. Once you are done using the editor, you can simply close the window once you are done with your design.
- HTML Upload
When using the HTML Upload design type, you will need to paste in the the HTML for both the front and back of the creative (where applicable). Clicking the link will provide specific instructions, templates and samples for using with your selected creative type. Once you have added your HTML for the creative, click the button, which will initiate the proofing process.
Once you have added a new creative, it will automatically be added to the list of creatives at the top of the page as in this example.
At any time, you may click the icon next to a creative in order to edit it. You can also click the icon to view the raw creative with any bleed areas. And finally, you can click the icon to generate a proof.
It is important to note that only active creatives will be used in a campaign. A creative is only active once it has been marked as approved during the creative proofing process. In addition, while you can make updates to a creative at any time, including while it is bound to an active campaign, doing so will cause the creative to go into a "Draft" status. In order to make it "Active" again, you will need to re-approve the creative by proofing and approving it again.