In addition to basic campaign filtering, which may be applied to the recipients of all campaigns, advanced filtering can also be applied based on the audience type and any custom audience attributes defined. While the Web Site Visitor audience type does not allow for the definition of custom attributes, this audience type does have the following canned attributes that you can filter on:
Represents the number of total seconds elapsed between a visitor's first page view and their last page view. If the user only visited one page, then the Implied Seconds on Site would be 0.
The date and time of the first page view of the audience member.
The date and time of the last page view of the audience member.
- List of Page Visits
A list of Page Visits, each representing a view of a web page on your site. Each Page Visit has the following attributes:
The IP address of the user at the time of the Page Visit.
The date and time of the Page Visit
Full URL of the ReachDynamics pixel, including any additonal query string parameters passed.
Full Url of the page visited.
In addition to the canned attributes for the Web Site Visitor audience type, you may also define custom attributes for the Email Data and CRM Data audience types which allow you to post an unlimited number of attributes for each audience member which you can filter by.
Advanced filtering is based on the Audiences tab of campaign setup as depicted below.
When selecting an audience for your campaign, if the audience has custom attributes you can filter by, a icon will appear next to the selected audience. To add or update advanced filters for this audience, simply click the icon.
For the Web Site Visitor audience type, the dialog which appears will have a drop down list of canned audience attributes which can be filtered on, as described above. A view of this dialog appears as follows.
For Email Data and CRM Data audience types, the custom attributes you define on the audience will appear in the list of available filter items. For example, if we created an Email Data audience and then created two custom attributes on the audience called FavoriteColor and SignUpDate, the dialog would show just these custom attributes as shown below.
In order to add an advanced filter, select the attribute you wish to filter on. Next, select the type of filter you would like to perform, as in the example below.
Next, enter the value you would like to filter on. For example, the filter below shows adding a filter of FavoriteColor equal red. This would cause the campaign to only send direct mail to audience members who have data posted where the FavoriteColor field is equal to "red".
When you are done adding filters, click the button, which will save the filter definition. If you would like to remove all filters for a given audience, you may click the button. This will remove all the defined filters and close the dialog.
It is important to note that multiple filters can be applied to an audience and on multiple attributes by clicking the button to add an additional filter criteria. The default condition for additional attributes is AND. However, you may toggle this by switching between the options when adding rules.
There are even more advanced options of creating groups of conditions by using the button.
While powerful, advanced filtering can be confusing. If you would like assistance setting up your advanced filters or have any questions, please don't hesitate to create a support request.