The ReachDynamics' Digital Direct Mail Solution™ is based on three core concepts: audiences, creatives, and campaigns. Audiences represent who you want to send direct mail to. Creatives control the design of that mail. Campaigns pair audiences and creatives together to define what should be sent and to who.
To get started with Digital Direct Mail™, you will first want to set up a new audience and follow the instructions for getting audience data flowing for your selected audience type. Once you have created an audience, your next step is set up a new creative. Finally, you will need to set up a campaign to specify the audience to send your creative to.
Once you have completed these three steps, direct mail will start flowing to your audience using your creative based on the criteria specified. ReachDynamics manages all the data hygiene and fulfillment of your campaigns, which is included in your pricing.
If there are any questions or issues as you go through the set up process, please know that we are here to help. Simply enter a support request and we will address any questions or issues which might come up.