The ReachDynamics' Email Remarketing Solution is based on three core concepts: audiences, creatives, and campaigns. Audiences represent anonymous web site visitors who you want to send email mail to. Creatives control the design of that email. Campaigns pair audiences and creatives together to define what should be sent and to who.
To get started with email remarketing, you will first want to set up a new web site visitor audience and follow the instructions for pixel placement instructions for placing pixels on your web site to track anonymous visitors Once you have created an audience and placed your pixels, your next step is set up a new creative. Finally, you will need to set up a campaign to specify the audience to send your creative to.
Once you have completed these three steps, email will start flowing to your audience using the creative(s) you have specified.
If there are any questions or issues as you go through the set up process, please know that we are here to help. Simply enter a support request and we will address any questions or issues which might come up.